Audience; give them a reason to keep coming back
When I stopped working as an artist in the circus and in magic, I started to see circus disciplines as part of the entertainment world, my viewpoint changed. I began to give greater thought to what really entertaining. How could we deliver that fantasy, the dream that our audience is paying for to see. I […]
Working with artist agents
Many artists become frustrated when it comes to advertising themselves and selling their act. The business side of show business can be intimidating, even for experienced artists. An agent can take the stress away from you. A good agent knows a fine balance of representing your interest and the interest for a show, how ever […]
What about talent shows?
Talent shows; our favorite moment during weekends, but our least favorite moment when we have to decide to compete. Many artists have been there, they got invited to participate in TV talent shows. When this happens many artists call me and ask me if they should participate. Several questions that are probably passing your […]
Download for free; Powerful image creation for performers
For a long time, I have wanted to write a short guide about creating an image for performers. A guide to explain how to analyse yourself, how to get better and how to sell yourself in a quick and easy read. Feel free to download the PDF document and share it with your friends and […]
Branding for artists; an introduction
What is branding? I like to share a memory from my childhood. When I was a child, my parents used to put me in the backseat of a car. I was only two or three years old at the time. I could barely read but when we would drive down the highway I would see […]
How to write a proposal and get booked
Obviously you are a professional artist and you want to work in good places, but do you actually know what makes someone decide why they want to book you? Unless you are very well connected or have a well-established name you are losing ground when your publicity is not done right. When you are sending […]
Why every artist needs a creative mentor
Every artist wants an act that looks good, works well and if possible, an act of world class. Creating an act is not just skill, it requires creativity in combining tricks, music, costumes and props and if possible a theme or story. This however is not where it should end with developing your act. […]
Artist Development; how to create an image, and develop your X factor.
Before you can market yourself as an artist it is very clever to determine who you are, both as a person and as an artist. After my last post; 10 things that every performer should know, i decided to write a more in-depth article on artist development. Everyone has heard about the so called X […]
Evolution in shows; ‘We always did it like this’
I was told some years ago by a circus owner that he didn’t need internet or an external box-office because “they always did it like that”. His website was nothing more than a few photos, outdated information and difficult ways of contacting. This quote of Guy Laliberte is stating exactly the same like […]
The importance of production value
When I sit down to watch a show, I never anticipate being let down. I want to enjoy the show no matter what. It’s an investment of my time, usually my money, and my emotions. It’s safe to say that most people have the same thought process. Even if I fully expect a […]