Branding for artists; an introduction

What is branding?

I like to share a memory from my childhood. When I was a child, my parents used to put me in the backseat of a car. I was only two or three years old at the time. I could barely read but when we would drive down the highway I would see yellow arches through the car window and yell, “McDonald’s!”. My parents would sometimes take me to McDonald’s for a Happy Meal. I would associate – and still do – the burger and the fries with the yellow arches.


That’s branding!

A brand is anything that separates one thing from another. It can be a symbol, design, name, sound, reputation, emotion, skill, music, and much more. In the case of McDonald’s, it was the yellow arches and the Ronald McDonald’s clown. The arches and the clown are a recognizable symbol even for kids.

Branding for a business is common, but nowadays branding is becoming very important on a personal (or artistic) level as well. Why should you build your brand?

Building a recognizable personal or artistic brand opens professional opportunities


Creating a vision for your future and implementing that vision can lead to:

  • Better work on better shows
  • Better contacts and clients for your company
  • Industry recognition and credibility
  • And more


As an artist you are a product just as much as your act. People want to connect with you, on the stage, off the stage and online. It is a very invasive process to experience for some, but it is also something that will help you to achieve better results, better contracts and for some artists an increase of merchandise sales.


If you are looking for a better -or new- contract, you will want your potential employer -at your ideal company- to associate your personal brand with something that they need in their show! You want your potential clients to associate your personal brand with a feeling of trust, long-term success and satisfaction.


Sabioleon has worked to create the image of Eva Julia Christiie in the past and advises clients on how to work on their image. Contact me and see what I can do for you. Read more blogs on or on Facebook!