How to get yourself booked into a show 101

Promoting yourself is hard. Often you will find online castings and requests for artists made by bookers and agents. They often specify what they are looking for such as discipline, necessary papers and how to respond to the call. If it states that they want a reply via PM, private message or by email, this […]

Staged dreams: selling experiences in live entertainment

For many producers of entertainment shows creating the experience starts when their audience is seated and waiting for the curtains to open. For audiences, the experience starts the moment they will see or hear your publicity for the very first time. Creating experiences that last a lifetime is not as easy as it looks. It […]

Why millennials abandon the circus

Today there are over a thousand circuses in Europe. The vast majority of those circuses present their shows travelling from town to town all across Europe. Each circus has its own area of focus, some present a style circus, some focus on acrobatics, comedy or prefers animals in their shows. It is all a matter […]

5 benefits of video marketing for shows

sabioleon marketing

Designed to attract the attention of potential visitors faster than any other advertising medium, in just 3 minutes a promotional video can develop better engagement than a newspaper or a poster. Video marketing is on the rise for some years and surely has benefits to reach targeted audiences. For shows good visual promotion material is […]

What do you look for when booking the perfect entertainer for your event?

Acrobats, entertainers, circus, performers

The past twenty years the circus has been evolving from the “big top and sawdust” image¬† into shows that are a crossover from theatre and circus. The circus performer is not just highly skilled but often also crosses the boundaries between traditional circus, cabaret, sports and even corporate companies.   Booking a magician for the […]

What about talent shows?

Talent shows; our favorite moment during weekends, but our least favorite moment when we have to decide to compete.   Many¬† artists have been there, they got invited to participate in TV talent shows. When this happens many artists call me and ask me if they should participate. Several questions that are probably passing your […]

Only as good as a ringboy!

Ringboys; we all know them, need them and use them. I have seen them being dressed in proper costumes, simple cheap shirts and even ripped t-shirts. However they are often under appreciated; We need them to be there and save our asses.   Every time when a director asks me what I think of a […]

Sabioleon; a reinvented creative advisor

I believe that show business needs a fresh view and shows and artists deserve coaching to perform at their best. I own Sabioleon; an entertainment branding consultancy specialized in variety and circus – both for artists and show productions -. By fusing insights, strategy, creativity and imagination I help my clients to uncover new ways […]

Starting non-stopping shows

New shows are opening in a rapid speed this year, many of those close as fast as they opened. We do need initiators like this to maintain a right of existence but where does it go wrong?   Many people underestimate the time, effort and money it takes to brand a show. In many cases […]

When originality takes flight

For centuries there have been trends in showbiz, there is however a danger to it. People or shows who dedicate themselves to a genre or a style are outplayed by the big producers as if they were grasshoppers grazing on a field and leave it ruined for the next decades.   In 2011 I witnessed […]