How to get yourself booked into a show 101
Promoting yourself is hard. Often you will find online castings and requests for artists made by bookers and agents. They often specify what they are looking for such as discipline, necessary papers and how to respond to the call. If it states that they want a reply via PM, private message or by email, this […]
Cultural participation as a status symbol
Big brands like Ferrari and Chanel have spent billions on marketing to become much loved status symbols. It works because people like to distinguish themselves from one another. Visits to theatre, musea, dance and circus are becoming more and more a symbol of status. Social media makes people share their experience and it shows to […]
“De lege piste” a paper on circus
A few weeks ago we were interviewed by Wayne Moock and Yasmin Geradts of Maastricht University regarding the decreased popularity of circus culture. As a result a paper appeared with the title “De lege piste” or “The empty ring”. Both Wayne Moock and Yasmin Geradts gave us the permission to share their paper with […]
Staged dreams: selling experiences in live entertainment
For many producers of entertainment shows creating the experience starts when their audience is seated and waiting for the curtains to open. For audiences, the experience starts the moment they will see or hear your publicity for the very first time. Creating experiences that last a lifetime is not as easy as it looks. It […]
Creating a promotion kit for entertainers 101
“How to create a solid promotion package?” is perhaps one of the questions that is most frequently asked. We decided to write a proper guide on creating a good promotion kit for entertainers. A promotion kit should contain a few things: Photos and other images Live videos and teasers Information about your act […]
Why millennials abandon the circus
Today there are over a thousand circuses in Europe. The vast majority of those circuses present their shows travelling from town to town all across Europe. Each circus has its own area of focus, some present a style circus, some focus on acrobatics, comedy or prefers animals in their shows. It is all a matter […]
5 benefits of video marketing for shows
Designed to attract the attention of potential visitors faster than any other advertising medium, in just 3 minutes a promotional video can develop better engagement than a newspaper or a poster. Video marketing is on the rise for some years and surely has benefits to reach targeted audiences. For shows good visual promotion material is […]
Sabioleon; a reinvented creative advisor
I believe that show business needs a fresh view and shows and artists deserve coaching to perform at their best. I own Sabioleon; an entertainment branding consultancy specialized in variety and circus – both for artists and show productions -. By fusing insights, strategy, creativity and imagination I help my clients to uncover new ways […]
Download for free; Powerful image creation for performers
For a long time, I have wanted to write a short guide about creating an image for performers. A guide to explain how to analyse yourself, how to get better and how to sell yourself in a quick and easy read. Feel free to download the PDF document and share it with your friends and […]
Branding for artists; an introduction
What is branding? I like to share a memory from my childhood. When I was a child, my parents used to put me in the backseat of a car. I was only two or three years old at the time. I could barely read but when we would drive down the highway I would see […]