Why giving away free tickets is a good idea!

As I am Dutch, I love the word “gratis” or “free”. Many show owners hate the word when it comes to giving away tickets to their show for free. Not everyone will agree with me on this subject and for sure there are good arguments for both sides. If I balance the arguments I guarantee […]

7 ways to get more bookings for your act

“How should I promote my act to get more bookings” is one of the most popular questions people ask me. It might seem a complicated question but the basis is relatively simple, it always comes down to the “where do you want to work?” or “what are you good at?” questions like I described in: […]

Artist Development; how to create an image, and develop your X factor.

Before you can market yourself as an artist it is very clever to determine who you are, both as  a person and as an artist. After my last post; 10 things that every performer should know, i decided to write a more in-depth article on artist development. Everyone has heard about the so called X […]

A winning strategy

  Every now and then I tell producers of shows about the importance of branding and imagineering. People do not want to buy a ticket; they want to buy a lifelong experience either for themselves or for their family members. Therefore the magic should start the very moment potential visitors are becoming aware of your […]