5 benefits of video marketing for shows

Designed to attract the attention of potential visitors faster than any other advertising medium, in just 3 minutes a promotional video can develop better engagement than a newspaper or a poster. Video marketing is on the rise for some years and surely has benefits to reach targeted audiences. For shows good visual promotion material is […]

Circus; Back to the future

After a blog on how tradition kills the circus industry I got asked to write a follow-up story. Circus is spread across Europe in different shapes and forms. For the more traditional circuses, surviving becomes harder as they often exist out of “older” dynasties that tend to hold on to their old ways of running […]

Only as good as a ringboy!

Ringboys; we all know them, need them and use them. I have seen them being dressed in proper costumes, simple cheap shirts and even ripped t-shirts. However they are often under appreciated; We need them to be there and save our asses.   Every time when a director asks me what I think of a […]

Sabioleon; a reinvented creative advisor

I believe that show business needs a fresh view and shows and artists deserve coaching to perform at their best. I own Sabioleon; an entertainment branding consultancy specialized in variety and circus – both for artists and show productions -. By fusing insights, strategy, creativity and imagination I help my clients to uncover new ways […]

Why giving away free tickets is a good idea!

As I am Dutch, I love the word “gratis” or “free”. Many show owners hate the word when it comes to giving away tickets to their show for free. Not everyone will agree with me on this subject and for sure there are good arguments for both sides. If I balance the arguments I guarantee […]

Packing for dummies

  When I travelled in circus, I encountered many artists with acts that would perfectly suit a variety theatre or a cruise ship. However, if I watched how they moved around, they would definitely not fit. Too many props to carry or too much stuff to carry along. Working small venues or ships requires a […]

The importance of production value

  When I sit down to watch a show, I never anticipate being let down. I want to enjoy the show no matter what. It’s an investment of my time, usually my money, and my emotions. It’s safe to say that most people have the same thought process.   Even if I fully expect a […]