Evolution in shows; ‘We always did it like this’
I was told some years ago by a circus owner that he didn’t need internet or an external box-office because “they always did it like that”. His website was nothing more than a few photos, outdated information and difficult ways of contacting. This quote of Guy Laliberte is stating exactly the same like […]
The importance of production value
When I sit down to watch a show, I never anticipate being let down. I want to enjoy the show no matter what. It’s an investment of my time, usually my money, and my emotions. It’s safe to say that most people have the same thought process. Even if I fully expect a […]
A winning strategy
Every now and then I tell producers of shows about the importance of branding and imagineering. People do not want to buy a ticket; they want to buy a lifelong experience either for themselves or for their family members. Therefore the magic should start the very moment potential visitors are becoming aware of your […]
Vision about the future of circus
The search for new audiences is one of the main missions of artists and shows nowadays. If we don’t find a connection with the people for whom we are making our art, we will lose our right to exist. On the other hand, art has a unique position outside the laws of commerce where […]