Our top 5 of best read blogs of 2016!
The end of the year is near, the season of lists and sum ups. We decided that it is time to share some of our statistics and our best read blogs with you. We had a lot of comments, likes, shares and visitors and we value those a lot. In the year to come more […]
What do you look for when booking the perfect entertainer for your event?
The past twenty years the circus has been evolving from the “big top and sawdust” image into shows that are a crossover from theatre and circus. The circus performer is not just highly skilled but often also crosses the boundaries between traditional circus, cabaret, sports and even corporate companies. Booking a magician for the […]
Circus; Back to the future
After a blog on how tradition kills the circus industry I got asked to write a follow-up story. Circus is spread across Europe in different shapes and forms. For the more traditional circuses, surviving becomes harder as they often exist out of “older” dynasties that tend to hold on to their old ways of running […]
Sabioleon; a reinvented creative advisor
I believe that show business needs a fresh view and shows and artists deserve coaching to perform at their best. I own Sabioleon; an entertainment branding consultancy specialized in variety and circus – both for artists and show productions -. By fusing insights, strategy, creativity and imagination I help my clients to uncover new ways […]
How tradition kills the circus industry
About every few days I hear from clients, colleagues and others how difficult not only composing a show on the artistic field is, but also how difficult running a show is. Running a show is not easy, but if the owner of a show tells me “but 20 years ago this used to work” I […]
Branding for artists; an introduction
What is branding? I like to share a memory from my childhood. When I was a child, my parents used to put me in the backseat of a car. I was only two or three years old at the time. I could barely read but when we would drive down the highway I would see […]
Why every artist needs a creative mentor
Every artist wants an act that looks good, works well and if possible, an act of world class. Creating an act is not just skill, it requires creativity in combining tricks, music, costumes and props and if possible a theme or story. This however is not where it should end with developing your act. […]
How to predict a festivals winner
There are many circus festivals around in Europe and so there are many artists. Often I have seen acts that win festivals that are not per definition the best acts. So what makes someone win a festival? Festivals are all about politics. Are you likeable, who are your friends, who is your family? It […]
When originality takes flight
For centuries there have been trends in showbiz, there is however a danger to it. People or shows who dedicate themselves to a genre or a style are outplayed by the big producers as if they were grasshoppers grazing on a field and leave it ruined for the next decades. In 2011 I witnessed […]
Setting a price, know what you are worth.
Ticket pricing is an important part of your business process. Setting the right price for your tickets can actually grow your ticket sales and thus more turnover. But setting a wrong price could bring down your success. How to develop a good pricing strategy. 1. Identify your show Setting a good price is a […]