sabioleon marketing

5 benefits of video marketing for shows

Designed to attract the attention of potential visitors faster than any other advertising medium, in just 3 minutes a promotional video can develop better engagement than a newspaper or a poster. Video marketing is on the rise for some years and surely has benefits to reach targeted audiences. For shows good visual promotion material is an essential marketing tool for their success. Videos are the perfect tool to reinforce your brand and create a steady (and measurable) flow of targeted and reached visitors.


Marketing is no longer about the stuff that you make, but about the stories you tell - Seth Godin


Placing advertisement in public spaces is getting more and more expensive and sometimes close to unaffordable, promotional videos are much more likely to penetrate into the places where you are performing. When conducted correctly, a video marketing campaign can help your brand reach a new audience and turn them into loyal visitors. Nowadays 61% of buyers in any kind of business in influenced by the content they get presented by the companies. Good quality content will pursuade people to have a more in depth look of the offer you make or the show you offer them. For circus this could be a new possibility to get back into the lives of the younger generation that reviews circus mainly as “children’s entertainment”


Video marketing is:

•    cost effective
•    visually engaging
•    can reach more people of the internet than by print
•    can bring your story to life
•    video content has a longer life span than traditional editorial & advertising content


When you are promoting your videos and distributing them, you do need a strategy. Like Will Keenan once said:


It's not what you upload, it's the strategy with which you upload - Will Keenan


In general there are a few types of videos that get a fair amount of displays:

•    Launching the video of your new show
•    Making off footage in short episodes
•    Company history & profile
•    Video teasers and artist profiles (with bite sized interviews and performance bits)


Sabioleon has extensive experience in advising companies and guiding the production process. Feel free to contact us!


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  • This is a great blog, alot of us don’t know about the next “step” in promoting our projects and get intimidated by having to learn filming.
    But it can be done or there are alot of pros out there that can help at a reasonable price.

    November 26, 2016 at 3:22 pm
  • Charlotte Sanders

    This was a proactive article. Video content is more likely to become viral than other forms of content. The professional videos on our website keep us one step ahead of the competition. I manage a tourism center in Maryland, and our goal is to reach visitors as many times as possible before they make an in-state trip. We hired a specialist in global video marketing to distribute our videos on the best internet platforms.

    March 31, 2017 at 9:24 pm

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