Our top 5 of best read blogs of 2016!
The end of the year is near, the season of lists and sum ups. We decided that it is time to share some of our statistics and our best read blogs with you. We had a lot of comments, likes, shares and visitors and we value those a lot. In the year to come more […]
5 benefits of video marketing for shows
Designed to attract the attention of potential visitors faster than any other advertising medium, in just 3 minutes a promotional video can develop better engagement than a newspaper or a poster. Video marketing is on the rise for some years and surely has benefits to reach targeted audiences. For shows good visual promotion material is […]
What do you look for when booking the perfect entertainer for your event?
The past twenty years the circus has been evolving from the “big top and sawdust” image into shows that are a crossover from theatre and circus. The circus performer is not just highly skilled but often also crosses the boundaries between traditional circus, cabaret, sports and even corporate companies. Booking a magician for the […]
Audience; give them a reason to keep coming back
When I stopped working as an artist in the circus and in magic, I started to see circus disciplines as part of the entertainment world, my viewpoint changed. I began to give greater thought to what really entertaining. How could we deliver that fantasy, the dream that our audience is paying for to see. I […]
A guide to backstage behaviour:
The backstage of theatres, galashows or corporate gala’s is where the magic happens and business is done. The perfect place to make or break your career. Here is a guide with some tips, tricks and hints on how to behave in the backstage. Be as charming offstage as well as you are onstage: Believe […]
Working with artist agents
Many artists become frustrated when it comes to advertising themselves and selling their act. The business side of show business can be intimidating, even for experienced artists. An agent can take the stress away from you. A good agent knows a fine balance of representing your interest and the interest for a show, how ever […]
Circus; Back to the future
After a blog on how tradition kills the circus industry I got asked to write a follow-up story. Circus is spread across Europe in different shapes and forms. For the more traditional circuses, surviving becomes harder as they often exist out of “older” dynasties that tend to hold on to their old ways of running […]
What about talent shows?
Talent shows; our favorite moment during weekends, but our least favorite moment when we have to decide to compete. Many artists have been there, they got invited to participate in TV talent shows. When this happens many artists call me and ask me if they should participate. Several questions that are probably passing your […]
Only as good as a ringboy!
Ringboys; we all know them, need them and use them. I have seen them being dressed in proper costumes, simple cheap shirts and even ripped t-shirts. However they are often under appreciated; We need them to be there and save our asses. Every time when a director asks me what I think of a […]
Sabioleon; a reinvented creative advisor
I believe that show business needs a fresh view and shows and artists deserve coaching to perform at their best. I own Sabioleon; an entertainment branding consultancy specialized in variety and circus – both for artists and show productions -. By fusing insights, strategy, creativity and imagination I help my clients to uncover new ways […]