The essence of circus
For as long circus has been around it has displaying the capabilities of the human mind and body. Circus has brought people together from all social classes, from streetwise kids to the rich and famous they have all admired bodies, movements, the latest techniques. Circus artists took people by the hand in an exploration of […]
Staged dreams: selling experiences in live entertainment
For many producers of entertainment shows creating the experience starts when their audience is seated and waiting for the curtains to open. For audiences, the experience starts the moment they will see or hear your publicity for the very first time. Creating experiences that last a lifetime is not as easy as it looks. It […]
Score attention with a football juggler!
Nigel Voets has kicked-off his new football juggling act. He is ready to hit the centre-spot of every stadium and sports related business event. Looking like a young football player, Nigel will hit the market with a fast moving and engaging act to excite audiences and get them in the mood for the game. […]
Why millennials abandon the circus
Today there are over a thousand circuses in Europe. The vast majority of those circuses present their shows travelling from town to town all across Europe. Each circus has its own area of focus, some present a style circus, some focus on acrobatics, comedy or prefers animals in their shows. It is all a matter […]
5 benefits of video marketing for shows
Designed to attract the attention of potential visitors faster than any other advertising medium, in just 3 minutes a promotional video can develop better engagement than a newspaper or a poster. Video marketing is on the rise for some years and surely has benefits to reach targeted audiences. For shows good visual promotion material is […]
Audience; give them a reason to keep coming back
When I stopped working as an artist in the circus and in magic, I started to see circus disciplines as part of the entertainment world, my viewpoint changed. I began to give greater thought to what really entertaining. How could we deliver that fantasy, the dream that our audience is paying for to see. I […]
Sabioleon; a reinvented creative advisor
I believe that show business needs a fresh view and shows and artists deserve coaching to perform at their best. I own Sabioleon; an entertainment branding consultancy specialized in variety and circus – both for artists and show productions -. By fusing insights, strategy, creativity and imagination I help my clients to uncover new ways […]
Why giving away free tickets is a good idea!
As I am Dutch, I love the word “gratis” or “free”. Many show owners hate the word when it comes to giving away tickets to their show for free. Not everyone will agree with me on this subject and for sure there are good arguments for both sides. If I balance the arguments I guarantee […]
10 things that every performer should know
There are some very important things that every artist should know before they try and make it as a professional. In several discussions, talks, interviews and advices in the last years i discovered that the old generation of “star attractions” had a sort of framework to get them on track with every new thing they […]
Knowing your audience
You’re out there and you’re taking action, but you’re not working toward a specific goal. These are the situations that will cost you; huge amounts of time and money, without a clear potential for a good turnover. If you want to make a good turnover you should define your audience. When you know your […]